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Mar. 20, 2015
CyberLink Announces Cinderella “Princess for a Day” Campaign with YouCam Makeup

YouCam Makeup Now Includes Cinderella-inspired Makeup Looks and Contest

Taipei, TaiwanMarch 20th, 2015 CyberLink Corp. (5203.TW), the world’s leading consumer multimedia software company, announced today that its popular YouCam Makeup app has released Cinderella themed makeup looks. Users everywhere can transform into a virtual princess by applying the new Cinderella styles to their own selfies and photos.

 “Everyone deserves to feel the same amount of confidence exemplified by their favorite princesses, be they real or fictional, no matter who they are,” said Alice H. Chang, CEO of CyberLink. “With our new princess looks, we wanted to empower users with beauty tools to help them visualize themselves as the hero of their own story and feel more confident in their photos.”

Along with the release of the new Cinderella looks, CyberLink is hosting a whimsical competition to give one lucky user the chance to turn their princess dreams into a reality. Users are encouraged to apply the princess template to their own photos for a chance to receive an exclusive “Princess for a Day” makeover package. Learn more about this “Princess For A Day” campaign.

Downloaded more than ten million times since its launch last summer, YouCam Makeup harnesses the latest facial detection and skin analysis technology to precisely apply realistic cosmetic looks on selfies and other photos. In addition to the new Cinderella themed templates, YouCam Makeup features a complete set of true-to-life makeup effects, including eye shadow palettes, mascara, eyeliner, lipstick, foundation, as well as hairstyles and flawless skin effects.

App Availability
YouCam Makeup is available free on the App Store and Google Play.

To learn more about CyberLink’s family of mobile apps, please visit CyberLink App Zone.

Competition
One winner will be selected from the pool of top 50 entrants with the most votes to receive our “Princess for a Day” prize package.

About CyberLink
CyberLink (5203.TW) is a world leader in multimedia software design. Since 1996, CyberLink has transformed how people enjoy and create media on PCs, mobile devices and in the Cloud. The company’s award-winning products are sold to all major PC manufacturers as well as millions of customers worldwide. Headquartered in Taipei, Taiwan, CyberLink also runs regional operations through offices in the US, Japan, Europe and Asia-Pacific territories. Further information about CyberLink can be found at cyberlink.com.

 

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Press Contacts:

Corporate: Anne Shih at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2448
CyberLink Japan: Kazutaka Aiso at contact_pr_jpn@cyberlink.com or by phone at: +81-3-5875-6650
CyberLink USA: Heather Dinolfo at contact_pr@cyberlink.com or by phone at +1 (646) 571-0120
Germany: Volker Maxisch at contact_pr_deu@cyberlink.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@cyberlink.com or by phone:+33-(0)1 79 30 90 39
United Kingdom: Maggie Zaboura at contact_pr_uk@cyberlink.com or by phone: +44-1491-639-172

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2015 CyberLink Corp. All rights reserved.