Adele’s “Hello” single from her latest album “25” has broken several records such as shortest time to attain 100 million Vevo views, and the shortest time to reach 1 billion YouTube views (only 88 days!).
The song itself is pretty strong, and the music video directed by Canadian actor and director Xavier Dolan also gained a lot of attention. It is the first music video filmed with an IMAX camera, and the special sepia-toned color of also creates a unique look.
There are many viral videos on YouTube adopting this look, such as this one from Ellen Degeneres’s YouTube channel.
In this tutorial, we will show you how to create the sepia-toned look in Adele’s “Hello” music video.
First, we will take a look at the basic tones and colors in this video. Overall its saturation is low, and mainly composed of dark green and khaki colors. The edges of the video are slightly out-of-focus and blurred, which highlights the main character – Adele—in the video.
We will use ColorDirector to adjust the color.
Launch ColorDirector, drag and drop your video into ColorDirector’s video library. Mouse over it and click on the “+” sign to add it to the storyboard.
Go to Adjustment menu, find “Tint Filter” under “Global Adjustment” menu.
Change Hue to 56 and Intensity to 18 to make the sepia tone. (You can play around with the Hue setting to find the correct color tone, and see which combination gives you the tone you like).
You’ll see the color is now changing to a sombre sepia tone.
Next, we will add the out-of-focus blur effect at the edges. First, go to Regional Adjustment Tool, and select Radial Filter.
Move your cursor to the preview window on the right side, and add the radial mask.
Go to Blur menu, and increase the Blur degree to 69. You will see the edges are now out-of-focus and have become blurred.
When everything’s done, you can export the video. Now let’s take a look at the final result.
If you like this preset, you can download from DirectorZone.