Advertising these days is more common than ever, and anyone can start advertising using platforms such as Facebook and Google, which makes it highly competitive. That, combined with the age of social media and advertising being as cheap as ever, it can be hard to get your name out there and be noticed.
But, recently, new software platforms have been created specifically for video advertising. This is excellent news for small business owners because it allows them to advertise their business or product through powerful videos. This article will discuss the top 5 video advertising software for 2022. So that you can have the edge over your competitors in creating stunning visuals to captivate your audience, sell your products, and get your brand out there.
PowerDirector 365 Business is the best video advertising software on the market. It includes thousands of templates for quick ad creation. Plus, millions of stock videos, images, and music tracks, so you don’t even need to shoot anything. The software has extremely fast project rendering, an easy interface to get your head around, and motion-tracking tools suitable for professional filmmakers. Detailed Review >
This completely web-based video editor is ideal for video makers on the go. With its mobile-friendly interface and simple drag-and-drop editor, creating professional videos is a breeze. Vimeo Create has an impressive library of templates and sound effects that can be used for video advertising campaigns. Detailed Review >
Promo.com is a video creation software specifically designed for businesses to create advertising material for social media content, landing pages, promotions, product explainer videos, and event promotion. This software is on the more expensive side, but it is certainly worth the money. Promo.com offers users a library of thousands of stock videos, royalty-free music, and customizable templates. Detailed Review >
The critical thing to consider when choosing a video promo maker is your specific needs. Different platforms may be better depending on your budget, skill level, and the videos you are trying to create.
Vimeo Create is a great place to start if you are a beginner. It is web-based and is designed with simplicity in mind. The drag-and-drop editor makes creating videos easy, and the library of sound effects and templates makes designing your video a breeze.
If you are an experienced video maker, then PowerDirector 365 Business is the ideal platform. It is top-of-the-line video advertising software with many advanced editing tools and features.
The overall take-home here is that you need to think about your long-term goals and what you want to get out of the software. It's better to start learning software that will grow with the business rather than keep learning different software as you grow, as this will waste you lots of time.
Compatibility: Windows, macOS
Overall Rating: 10/10
Price: Free
*Premium subscription available for $4.08/month
Key Features:
Who It’s For
This software is great for beginners up to professional filmmakers. It is suitable for any budget and is particularly popular with businesses. It is ideal for creating stunning videos for advertising campaigns, product explainer videos, and social filmmakers.
Why We Picked It
PowerDirector 365 Business is the best video advertising software on the market. It has an intuitive user interface and powerful editing tools. The fast project rendering and motion-tracking tools make it ideal for creating stunning visuals.
Bottom Line
PowerDirector 365 Business is the perfect video advertising software for beginners, businesses, and professional filmmakers alike. It has all the features you need to create stunning videos.
Note: The mobile version of PowerDirector Business 365 is Promeo
Compatibility: Browser-based
Overall Rating: 9/10
Price: $20 per month
Key Features:
Who It’s For
Vimeo Create is perfect for beginners looking to create simple and professional-looking videos.
Why We Picked It
Vimeo Create is an excellent option for those who are just starting and want an easy-to-use platform. It is browser-based, so no downloads are needed, and it has an intuitive drag-and-drop interface.
Bottom Line
Vimeo Create is perfect for amateur video makers. It’s easy to use, has a great selection of templates, and is reasonably priced.
Compatibility: Browser-based
Overall Rating: 8.5/10
Price: $199 per month
Key Features:
Who It’s For
Promo is perfect for businesses looking to create videos quickly and easily. Its features are tailored to help businesses get their message across with stunning visuals.
Why We Picked It
Promo is a great option for businesses due to its pre-designed layouts and easy-to-use editing tools. It also offers social media optimization and resize options to ensure that your videos look great on all platforms.
Bottom Line
Promo is the perfect option for businesses looking to make stunning videos that need access to the software remotely. It has an extensive library of pre-made templates, and its easy-to-use editing tools will help you create professional videos in no time.
Compatibility: Browser-based
Overall Rating: 7/10
Price: Free
*Pro version available for $99/year
Key Features:
Who It’s For
Someone just starting out in video making that does not want to pay for software initially. It's great for beginners who have limited design experience too.
Why We Picked It
Canva is the perfect option for those who are just starting out with video making. It’s free and easy to use, and it has a great selection of templates and design types.
Bottom Line
If you want a solution that will grow with your business, but currently want to keep costs low, Canva is a great option. It has a huge amount of free content, and you can get access to Pro content once your small business becomes more established.
Compatibility: Windows, Browser-based
Overall Rating: 7/10
Price: Free
*$9/month for the pro version
Key Features:
Who It’s For
Clipchamp is perfect for Windows users who are looking to create videos quickly and easily. It has an intuitive drag-and-drop interface and a wide range of features, from voice-overs to effects.
Why We Picked It
After years of Windows neglecting its movie-making capabilities, Clipchamp has stepped up to fill the void. The company acquired the app in 2021 and is adding it to their OS’s repertoire. The app seems targeted for use by small businesses and social media posters, but you may want to stick with the more flexible Photos app because it offers more fun tools.
Bottom Line
If you're a social marketer or small business owner who needs to create promotional clips and advertisements, Clipchamp is the tool for you. It's very similar to what Canva has to offer.
| Software | Beginner-Friendly | TikTok Ad Templates | Regular Updates | User Interface | Try It Now |
|---|---|---|---|---|---|
| PowerDirector 365 Business | Yes | Specific templates to choose from for TikTok | Yes, Monthly | Intuitive, streamlined | |
| Vimeo Create | Yes | Quick and easy to send videos over to TikTok | Yes | Drag and drop | Visit Website |
| Promo | No | Easy to refine to TikTok size videos | Yes | Quick complete with lots of capabilities | Visit Website |
| Canva | Yes | Lots of different template sizes to choose from for TikTok | No | Easy to use, perfect for beginners | Visit Website |
| VistaCreate | Yes | Easy video sharing directly to TikTok | No | Drag and drop | Visit Website |
Beginner-Friendly
Yes
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TikTok Ad Templates
Specific templates to choose from for TikTok
-
Regular Updates
Yes, Monthly
-
User Interface
Intuitive, streamlined
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Here’s how to create a video advertisement in minutes with PowerDirector 365 Business.
PowerDirector 365 Business is the best video advertising software on the market. This platform provides an intuitive, drag-and-drop interface and a wide range of features. From voiceovers to effects, you can easily create high-quality video advertisements in no time.
PowerDirector also provides templates that you can customize to fit your needs. You can add text, images, and audio to create a professional-looking video advertisement. This software is perfect for businesses that want to produce high-quality videos quickly.
Download PowerDirector for free today!
Note: The mobile version of PowerDirector Business 365 is Promeo
Video advertising is a form of digital marketing in which businesses use videos to promote their products or services. Videos can be used to inform viewers about a company, its mission and values or to highlight how its products or services can benefit them.
An example of video advertising would be a short commercial for a new product or service. This type of advertisement could appear on YouTube, social media, or a website.
The purpose of video advertising is to create awareness of a company, its products, and services. It can also be used to educate viewers about the benefits of using a particular product or service, as well as to increase engagement and brand recognition.
The different types of video ads include informational videos, product demonstrations, testimonials, and promotional videos. Each type of ad is designed to target a specific audience and encourage them to take action.
Videos are effective tools for advertising because they allow businesses to showcase their products and services in a visually engaging way. Videos can also be more memorable than text-based ads, and they can reach a wider audience.
The advantages of video advertising are that it is cost-effective, engaging, and can reach a wide audience. The disadvantages of video advertising include the need to create quality content and the possibility of it being less effective than other forms of advertising.
The elements of video advertising include the message, visuals, audio, and call to action. It is important for businesses to create a strong message that resonates with their target audience, as well as to include visuals that are interesting and appropriate for the message. Audio should also be included in the video to help grab the viewer's attention, and a call to action should be included at the end of the video.