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Jan. 9, 2015
CyberLink and Maybelline Taiwan Partner to Release Makeup App for Sample and Purchase of Maybelline Products

“Maybelline YouCam Makeup” mobile app allows users to virtually try out Maybelline makeup and purchase the products directly in one seamless user experience

Taipei, TaiwanJanuary 9, 2015 CyberLink Corp. (5203.TW),the world’s leading consumer multimedia software company, today announced they have partnered with leading global cosmetic brand Maybelline Taiwan to launch “Maybelline YouCam Makeup” in the Taiwan market as a customized version of CyberLink’s YouCam Makeup app, which has garnered over 5 million downloads in just five months.

The Maybelline branded YouCam Makeup app uses CyberLink’s advanced face recognition technology with accurate facial mapping to apply true-to-life makeup on portraits. The app offers a unique and exciting marketing channel for beauty and cosmetic companies to reach a highly engaged audience to promote new products, increase brand awareness and ultimately drive sales..

“We are proud that CyberLink and Maybelline’s joint collaboration on Maybelline YouCam Makeup benefits consumers by allowing them to virtually try cosmetics on their own faces before making a purchase, increasing confidence in product selection and creating a rich new shopping experience.” said Alice H. Chang, CEO of CyberLink.

For companies interested in cooperating with CyberLink to create a branded mobile app, please contact:

USA: Hyder Rabbani at hyder_rabbani@cyberlink.com.
Germany: Volker Maxisch at volker_maxisch@cyberlink.com.
Japan: Hidetomo Hagiwara at hidetomo_hagiwara@cyberlink.com.

Branded apps from CyberLink create a number of unique marketing opportunities for established retailers:

  • Create Offline to Online Commerce – Consumers can scan product barcodes in-store and try out those products on their own faces anytime and anywhere
  • Complete Product Showcase – Users can sample the full range of cosmetics including eye liners, eye shadows, mascara, foundation, blush and lip colors
  • Encourage Word of Mouth Marketing – After trying out the products, users can save and upload their makeover photos on their favorite social media sites
  • Share Latest Brand Information and Products – Users receive push notifications from the brand to stay up-to-date about brand news and product releases
  • Maintain an Engaged User Community – Users remain active by connecting them with the latest makeup & beauty tips, sharing information and advice from makeup experts

App Availability
Maybelline YouCam Makeup is available for free in Taiwan on Google Play. YouCam Makeup is available for free globally on the App Store and Google Play.

To learn more about CyberLink’s family of mobile Apps, please visit CyberLink App Zone.


About CyberLink
CyberLink (5203.TW) is a world leader in multimedia software design. Since 1996, CyberLink has transformed how people enjoy and create media on PCs, mobile devices and in the Cloud. The company’s award-winning products are sold to all major PC manufacturers as well as millions of customers worldwide. Headquartered in Taipei, Taiwan, CyberLink also runs regional operations through offices in the US, Japan, Europe and Asia-Pacific territories. Further information about CyberLink can be found at cyberlink.com.

 

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Press Contacts:

Corporate: Anne Shih at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2448
CyberLink Japan: Kazutaka Aiso at contact_pr_jpn@cyberlink.com or by phone at: +81-3-5875-6650
CyberLink USA: Heather Dinolfoe at contact_pr@cyberlink.com or by phone at +1 (646) 571-0120
Germany: Volker Maxisch at contact_pr_deu@cyberlink.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@cyberlink.com or by phone:+33-(0)1 79 30 90 39
United Kingdom: Maggie Zaboura at contact_pr_uk@cyberlink.com or by phone: +44-1491-639-172

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2015 CyberLink Corp. All rights reserved.