“Maybelline YouCam Makeup” mobile app allows users to virtually try out Maybelline makeup and purchase the products directly in one seamless user experience
Taipei, Taiwan—January 9, 2015 — CyberLink Corp. (5203.TW),the world’s leading consumer multimedia software company, today announced they have partnered with leading global cosmetic brand Maybelline Taiwan to launch “Maybelline YouCam Makeup” in the Taiwan market as a customized version of CyberLink’s YouCam Makeup app, which has garnered over 5 million downloads in just five months.
The Maybelline branded YouCam Makeup app uses CyberLink’s advanced face recognition technology with accurate facial mapping to apply true-to-life makeup on portraits. The app offers a unique and exciting marketing channel for beauty and cosmetic companies to reach a highly engaged audience to promote new products, increase brand awareness and ultimately drive sales..
“We are proud that CyberLink and Maybelline’s joint collaboration on Maybelline YouCam Makeup benefits consumers by allowing them to virtually try cosmetics on their own faces before making a purchase, increasing confidence in product selection and creating a rich new shopping experience.” said Alice H. Chang, CEO of CyberLink.
For companies interested in cooperating with CyberLink to create a branded mobile app, please contact:
Branded apps from CyberLink create a number of unique marketing opportunities for established retailers:
To learn more about CyberLink’s family of mobile Apps, please visit CyberLink App Zone.
CyberLink (5203.TW) is a world leader in multimedia software design. Since 1996, CyberLink has transformed how people enjoy and create media on PCs, mobile devices and in the Cloud. The company’s award-winning products are sold to all major PC manufacturers as well as millions of customers worldwide. Headquartered in Taipei, Taiwan, CyberLink also runs regional operations through offices in the US, Japan, Europe and Asia-Pacific territories. Further information about CyberLink can be found at cyberlink.com.
Corporate: Anne Shih at email@example.com or by phone at: +886-2-8667-1298, ext. 2448
CyberLink Japan: Kazutaka Aiso at firstname.lastname@example.org or by phone at: +81-3-5875-6650
CyberLink USA: Heather Dinolfoe at email@example.com or by phone at +1 (646) 571-0120
Germany: Volker Maxisch at firstname.lastname@example.org or by phone: +31-43-306-0797
France: Laëtitia D’Urso at email@example.com or by phone:+33-(0)1 79 30 90 39
United Kingdom: Maggie Zaboura at firstname.lastname@example.org or by phone: +44-1491-639-172
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