Top 5 Apps for Creating Marketing Videos for any Business
As a business owner, you know how important video marketing can be to create brand awareness, increase sales, and grow your business overall. But if you don’t have experience with editing, the idea of creating videos on your own might be daunting.
Fortunately, plenty of video marketing apps can simplify the process, enabling you to start posting social media video ads in no time. We’ve combed through the best marketing video-makers on the market and narrowed the choices down to the best five we found.
These video marketing apps are appropriate for video creators at all experience levels. They offer the option of creating simple videos or using more complex features, depending on your comfort level.
After we break down each marketing video-maker in detail, we’ll give you our top picks so you can confidently start making videos for your business today.
Promeo is a video marketing app made especially with businesses in mind. It aims to take the stress out of creating video ads and is one of the most user-friendly video makers on the market. This app somehow manages to be simple enough for inexperienced users to figure out while presenting an impressive list of editing features.
With premade templates and access to a royalty-free stock media library, you can make any type of marketing video in only a few minutes, without having to film anything yourself. With the stock library alone, this unique feature adds tremendous value to the platform. Considering a single video clip license can cost hundreds of dollars, with access to thousands of clips included in this app makes it hard to beat.
If this is your first time using a marketing video maker, Promeo will help you make stellar videos for your business in the blink of an eye. Just choose the business video ad template that best suits your needs. Edit and customize it as needed, and you’re ready to publish it for the world to see.
Promeo offers hundreds of business templates from which you can choose, including education, real estate, travel, auto, beauty and fashion, and more. You can also search templates by the type of promotion you’re creating or the time of year, so you’ll always be able to find the perfect one.
Editing features include a library of stock videos, pictures, and music—plus customizable colors, fonts, and effects. You can mix and match to create a stunning custom video that reflects your branding.
Once you’ve perfected your video, it’s time to share it with your audience. Promeo knows how important social media is for small business advertising, so it specializes in creating videos specific to each social media platform. That means it couldn’t be easier to share your video artistry with your followers.
- Intuitive user interface makes creating videos easy
- An impressive library of Shutterstock photos, videos, and music
- Marketing video templates designed for websites and social media platforms
- Easy uploads to all social media platforms
- Full control over colors, text, logo, and other design elements
- Supports social media posts, video ads, product demos, tutorials, and more
If your business needs a marketing video-maker that can do it all, then don’t miss PowerDirector. This powerful video-making app will have you creating stunning video ads in no time, thanks to the complete suite of editing tools that Cyberlink updates regularly.
PowerDirector is available for iOS and Android for free, with the option of upgrading to a premium subscription at just $4.33 a month.
PowerDirector can make just about any type of video your business could want, from Twitter and Instagram video ads to full product tutorials. Edit footage like a pro with speed adjustment, video stabilizer, and motion tracking, among other advanced features.
Once your video is the right length, it’s time to add customizations like text and animated titles or special effects like voiceover with an included voice-changing option. Whether you’re looking for reasonably straightforward videos to display your products or spectacular productions that will really wow your audience, PowerDirector has what you need.
Not many video marketing apps have as many features as PowerDirector, making it an excellent choice for those who want to take their business videos to the next level. The app has a massive library of free templates, music, and more, allowing you to produce videos that will get your audience’s attention.
Importantly, this app also makes exporting videos and uploading them to various social media platforms hassle-free. You can export your video ads in 4k resolution or upload them directly to Facebook and YouTube, depending on your needs.
Additionally, PowerDirector offers a premium version developed specifically for business users. PowerDirector for Business 365 comes with hundreds of pre-made templates that can be customized in minutes. Along with the exclusive templates comes access to a massive royalty free library at no extra cost. With PowerDirector 365, you can easily create a professional marketing video or ad in just a few minutes and optimize for whichever platform you want to place it.
- Professional editing tools give you full control over every aspect of your videos
- Ability to upload YouTube and Facebook video ads straight to their platforms
- Massive library of free templates, photos, video, music, and sounds
- Ability to add text or animations that suit your brand
- Special effects, including green screen
- Ability to record audio, with or without voice-changer
- Ability to create custom video and picture collages
Mac certainly doesn’t suffer from a shortage of movie editing apps. Still, iMovie is ideal for iOS users looking for a marketing video-maker due to its ease of use and extra editing features. Create effective FB ads or videos for other social media platforms with this video ad maker from Mac.
MacOS and iOS users can get the iMovie app for free.
Make impressive business ads on your Mac, iPhone, or iPad and let the world know about your brand. The process couldn’t be simpler in iMovie - just upload your footage, then trim and combine them until you’re happy with the way the video flows. Then you’re ready to upload it to social media or export it as a 4K resolution video.
Of course, most video ads are more than plain video footage, which is why iMovie lets you add your personal music to the background, transition between clips, and even add credits. You can also add titles, text, and pictures to customize the video so that it reflects your branding.
iMovie doesn’t have as many advanced editing features as some of the video marketing apps on this list, but it’s sufficient for Mac and iOS users who want to stick with Apple products. Naturally, this app integrates with other apps from Apple such as Photos and iCloud Drive. You can also stream your business videos to an Apple TV using AirPlay, which is a nice bonus.
- Multiple themes and filters
- Video templates to fit any style or mood
- Ability to add logos and product names
- Video enhancements, transitions, and special effects
- Ability to add music or voiceover
- Built-in music and sound effects library
Business owners know how powerful marketing videos can be for building brand awareness and increasing sales. KineMaster video-maker is a versatile tool that can help you do just that. Whether you have no experience making videos or are an old pro, KineMaster can help increase video engagement with effective ads.
Kinemaster is free for iOS and Android, with options to upgrade for $4.99 a month or $39.99 annually.
With the KineMaster marketing video maker, you can make video promotions that are as simple or as complex as you want. If you want a straightforward marketing video, you can trim and split videos or combine multiple pieces of footage into one until your video is the right length. Then you only need to add some background music, and you’re ready to go.
Users who want to take advantage of more advanced editing features have plenty to choose from. Multiple layers allow you to add completely customized text, images, and even handwriting over the video, so you can showcase your logo, add product information, and strengthen your branding.
KineMaster also has additional features such as special effects, customizable backgrounds, and voiceovers with the option to change the voice. This video marketing app is a well-rounded editing tool that makes it easy to make videos for your business.
- Record audio and video in real-time
- Ability to adjust video speed
- Precision frame-by-frame trimming
- Wide range of music, overlays, handwriting, animation styles, and other effects
If you or your team have little to no experience making video ads, you’ll love the Magisto video marketing app. It allows you to make and customize videos quickly on your smartphone so that you can post promotional videos on the go. This app makes the video advertising process a breeze.
The basic version of Magisto for iOS and Android is free. You can also upgrade to one of their three subscription plans starting at $4.99 a month.
Magisto is a unique marketing video maker that uses artificial intelligence to organize your footage for you, which can be helpful if you have a lot of footage and feel daunted by the prospect of piecing it all together. Using Emotion Sense Technology, Magisto can stylize your videos depending on the emotions portrayed by those onscreen, even choosing background music that suits the mood.
If you prefer to select the music yourself, Magisto has a built-in music library with songs to match any brand. The app also caters to YouTube and FB ads, helping you customize your videos depending on the platform to which you plan to upload.
Magisto’s video-making app isn’t quite as robust as some others on this list, but it’s a decent marketing video maker to start with. The use of artificial intelligence, particularly the Emotion Sense Technology, allows you to make powerful, moving video ads that will leave an impact.
- Ability to add your own logo, branding, captions, or music
- Editing options for Facebook and YouTube video ads
- Built-in music library
- Emotion Sense Technology
Which Apps Are Best?
Every one of the video marketing apps on this list can help you create effective videos for your business. Whether you have extensive video-editing experience or are brand new to it, you’ll be able to find an app on this list that can give you the tools you need to make beautiful ads.
A couple of marketing video makers stand above the rest when it comes to making powerful videos for your brand: Promeo and PowerDirector, both from Cyberlink. Both of these apps offer user-friendly interfaces and enhanced features, specifically for creating video ads.
These apps come with a vast library of business video templates specific to any business type you can think of, whether your business is a restaurant, retail, or service-based. They make the process of creating and customizing video ads incredibly convenient and intuitive.
For brands looking for the most potent marketing video maker available, try PowerDirector, and you’ll be amazed at the possibilities it opens up. If you want access to more content, check out PowerDirector 365 Business for your PC.
If you found this article useful, why not venture over to our ultimate guide for video marketing? Our guide covers everything you need to know when creating ads or promotional videos for your brand or business.