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How to Convert Video to MP4: Easy Guide and Top Tools

Last Updated on Oct. 31, 2025 - by David Morgan
How to Unblur a Video

The MP4 format is one of the most popular and versatile video formats, known for its universal compatibility and efficient file size.

Converting videos to MP4 ensures that your content plays smoothly across almost any device and platform, making it the go-to choice for sharing and storage.

In this guide, we’ll cover why converting to MP4 is helpful, show you easy ways to do it, and recommend the best tools. Let’s get started on everything you need to know about converting video to MP4!


Why Convert a Video to MP4?

MP4 is a widely used video format with several advantages. Here’s why converting your video to MP4 can be a smart choice.


How to Convert a Video to MP4

Here's how to quickly convert a video file to MP4 using PowerDirector:


4 Best MP4 Video Converters for 2024

  1. PowerDirector (Windows/Mac)
  2. PowerDirector App (Android/iOS)
  3. HD Video Converter Factory (Windows)
  4. Cloudconvert (Web Browser)

1. PowerDirector

PowerDirector

Compatibility: Windows & Mac

Key Features

PowerDirector is a popular video editing software that makes it easy to convert videos to MP4 format.

Simply import your file and export it as MP4, or take advantage of its editing features to improve your video before conversion.

Enjoy tools for enhancing video quality and color, as well as options for improving audio by refining dialogue and reducing background noise, like wind.

Additionally, PowerDirector lets you combine clips, add transitions, titles, effects, and music to make your video more engaging.

Pros

  • Free version available
  • User-friendly interface
  • Supports a wide range of formats
  • Smart video editing tools

Cons

  • Some features are premium

Download PowerDirector for free and start creating!

Download from the App Store for iOS and Android.

2. PowerDirector App

PowerDirector App

Compatibility: Android & iOS

Key Features

The PowerDirector app allows users to import, edit, and convert various video formats to MP4 effortlessly. Its modern, intuitive interface makes it easy to navigate, with smart shortcuts to popular tools for efficient editing.

Unleash your creativity with a wide array of templates, effects, titles, transitions, and AI-powered tools designed to streamline the editing process.

Whether you’re making quick adjustments or creating something unique, the app’s features are designed to help you produce polished results faster.

Pros

  • Available on both Android and iOS
  • User-friendly, intuitive interface
  • One-click smart AI tools
  • Multiple export options

Cons

  • AI-powered tools require credits

3. HD Video Converter Factory

HD Video Converter Factory

Compatibility: Windows

Key Features

HD Video Converter Factory is a Windows-based video converter with a few quick editing tools. It offers a wide range of output formats, including video, audio, and web formats, ensuring broad compatibility.

The software includes simple editing tools such as trimming the beginning and end of a video, cropping to adjust video dimensions, and adding basic effects.

This makes it a straightforward option for users who need basic edits alongside conversion.

Pros

  • Free version available
  • Simple, user-friendly interface
  • Supports multiple formats
  • Basic editing tools included

Cons

  • Frequent upgrade ads
  • Paid version needed for HD and batch conversions

4. Cloudconvert

cloudconvert

Compatibility: Web browser

Key Features

Cloudconvert is a popular online tool for converting files between different formats.

It supports a wide range of video, audio, and photo formats, making it a versatile choice for multiple types of conversions.

Users can import files directly from their device or from URLs, Google Drive, Dropbox, and more, offering added flexibility for file management.

Pros

  • Accessible online
  • Ad-free solution
  • Supports files from URLs, Google Drive, etc.
  • Batch conversion available

Cons

  • Daily use limits
  • Registration required
  • Conversion speed can be slow
  • Lacks additional editing tools

FAQs on How to Convert Video to MP4 Format

Converting your video to MP4 is simple with PowerDirector. Just upload your video, make any edits you want, and export it as an MP4 in no time—quick and easy!

Here are some top video converters to help you seamlessly convert your videos to MP4.

  1. PowerDirector
  2. PowerDirector App
  3. HD Video Converter Factory
  4. Cloudconverter
  1. Download PowerDirector for free.
  2. Import your video into the software.
  3. Make any desired edits (optional).
  4. Export the video in MP4 format.
  1. Download PowerDirector App from the App Store
  2. Import your clip when creating a new project.
  3. Edit or enhance your video, add music, etc. (optional).
  4. Tap “Export” to convert your video to MP4 format.
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