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How to Start a YouTube Channel for Kids

Last Updated on Apr. 22, 2021 – by David Morgan
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How to Start a YouTube Channel for Kids

Do you know what video has the most views on YouTube? If you answered "Baby Shark Dance'' by Pinkfong Kid's Songs & Stories, you'd be correct. According to Statista, this children's song featuring a family of sharks had more than eight (8) billion views at this article's writing.

This children's YouTube video isn't an anomaly, though. Many of the most popular videos of all-time have a child-centric aim. That includes "Johny Johny Yes Papa" by LooLoo Kids, "Masha and the Bear – Recipe for Disaster" by Get Movies, and "Learning Colors - Colorful Eggs on a Farm" on Miroshka TV, all of which have more than three billion views.

Perhaps you want to create a YouTube channel with your children or aimed at kids but don't know how. We're here to change that. This article provides a step-by-step guide on how to become a YouTuber. Here's everything you need to know to get started making videos today.

Starting a Channel For or With Your Kid

boy pointing at camera

Understand Why Your Kid Wants a Channel

When you think about it, having a YouTube channel isn't that much different from a talent show. It allows kids to showcase their talents, thoughts, and interests. YouTube provides a platform for children to express themselves that didn't exist for previous generations.

A parent's role should be to foster a supportive and nurturing environment. You can balance potential concerns with the benefits of the platform. A child deserves the freedom to express themselves safely, whether that's through wholesome material like SoulPancake or reviews like Imran's Toy Reviews.

Know the Rules

Creating a children's YouTube channel means understanding the platform rules. YouTube doesn't allow children under 13 to create their own account. If you have a child between the ages of 13 and 17, they'll need parental permission before starting their channel.

Consider the story of Ryan Kaji, a nine-year-old boy who primarily reviews toys online. His parents helped him create different types of videos, ranging from vlogs to unboxing segments. His parents have control of the account, so it falls within YouTube's guidelines. Today, his channel, Ryan's World, has more than 29 million subscribers and 45.9 billion views.

How to Set Up a Channel for Them

Setting up a children's YouTube channel requires a Gmail account. This step only creates an account, not a channel. While logged in go to YouTube and click "Select My Channel" in the sidebar. You can select the option "Do not use their real/whole names" if you have privacy concerns about using your child's full name.

Toggle the channel's settings to make videos public, private, or unlisted. Public means that anyone can see the videos, while private requires an invite. Unlisted videos are viewable and shareable, but they don't appear in searches.

Set Privacy and Safety Settings

Every YouTube channel comes with customizable privacy and safety settings. Do you want people to comment on videos? Do you want people to share the URL? You can select "yes" or "no" to these options to ensure that the channel settings align with your views.

Your child's safety should be the number one concern when creating a YouTube channel. You can always err on the side of caution when setting up the account and make the videos private. You can always ease the privacy settings later once you start giving them more control.

Watch Everything They Do

YouTube has additional safety and privacy settings for parents. For example, one feature allows parents to watch the video before anyone else does. This safeguard lets adults screen content before letting it go live.

Even if you don't use the first-viewer feature, you should watch the content your child creates. The last thing you want is for them to disclose sensitive information. For example, you might not want your child to reveal where you live.

Set Limits

Parents can also change the amount of recording time. YouTube allows parents to limit screen activity so that children spend time doing other things. While there's no perfect time limit, we recommend 30 to 60 minutes.

Help Them Make Videos

Parenting means being involved in your child's life. What better way to do that than to make YouTube videos with them? You can enjoy spending time with them and create cool, kid-friendly content in the process.

Some of the most popular kids' YouTube channel ideas include drawing, experiments, and lifestyle videos. If you don't want to show your child's face, you can do stop-motion and gaming videos.  

Starting a Kids' Channel on YouTube

girl and boy

Find a Niche

Every YouTube children's channel needs a central theme. What are the videos about, and what makes them different from other content? The answer will help you find your niche. Here's an overview of the most popular niches for kids' YouTube channels.

  • Arts and crafts: Your kid gets to create things with their hands while educating viewers as they do like on Simple Kids Crafts
  • Lifestyle vlogs: Capture the day-in-the-life of your child like Jillian and Addie
  • Gaming: Young gamers, like Ethan Gamer, have made a name for themselves playing well-known PC, mobile, and console games.
  • DIY: Allow your kid to flex their creativity with do-it-yourself challenges like B2CuteCupcakes.
  • Toy reviews: Give your child a chance to share their opinions on their favorite toys, something that EvanTubeHD has mastered.

Plan Your Videos

A little preparation goes a long way when creating YouTube videos. You and your child should come up with a list of ideas for YouTube videos. That way, if you have writer's block later, you'll have something to fall back on.

You should also consider when, where, and how you're going to make the video. Do you need special equipment? Do you need other people? Are costumes or props necessary? Answering these questions can help make the shoot go smoothly.

Create Videos

We've touched on the first stage of making videos, also known as pre-production. Now, it's time to shoot the material. If you haven't made videos before, here's some of the equipment you should have on hand.

Camera/Lights

girl with camera

The right camera and lights are essential to creating great content and building your channel. If you want a budget-friendly option, consider using the built-in camera on your smartphone. If you're looking for a slightly more refined look and feel, check out the products from Canon, Sony, and DJI.

Proper lighting can enhance your channel's production value. This can be as simple as shooting with natural light outside or using a ring light. If you want to go the extra mile, three-point lighting serves as a straightforward and more professional way to light people. All you need is a key as your main source, a fill to brighten the shadows, and backlight all spaced out in a triangle around your subject. For more information on lighting check out our article on YouTube lighting, 

Microphone

The best microphone for your channel will depend on the production style. If you plan on shooting different types of videos, it doesn't hurt to have more than one mic on hand. The three most common microphones include XLR studios, lavaliers, and shotgun mics.

USB or XLR studio mics work well if you want to record a voiceover during post-production. If you're going to record sound during a shoot, consider using a lavalier, especially if the subject doesn't move around a lot during filming. However, if there's a lot of action in your vlog or lifestyle video, shotgun mics are your best friend.

Easy-to-Use Powerful Video Editor: PowerDirector

Every good video requires video editing. Make click-worthy content with help from CyberLink’s PowerDirector. The all-in-one video editing software offers the right combination of performance, interface, and features for users of all ability levels. It’s perfect for a kid just starting to make videos. It’s simple enough for anyone new to editing but feature rich to allow for growth.

PowerDirector features a dynamic suite of tools that deliver professional-grade results. The intuitive design allows you to edit, create titles and add motion graphics. It even comes with hundreds of free effects and sounds so that you can add personal style to the final product. Plus, there’s a built-in stock library for videos, photos and videos powered by Shutterstock. Ideal for kids so they can find content for their videos without having to search on the internet. Here’s an in-depth how-to on editing YouTube Videos.

Optimize Content

YouTube videos have a description limit of 1,000 characters. Use this space to your advantage. The space provides an opportunity to talk about the video in detail and include links to relevant sources, like a toy with a positive review. The description also makes it easier for people to find the video on YouTube.

Don't forget to spend time honing the thumbnail and title. According to The Creator Academy, 90% of the best-performing YouTube videos have customized thumbnails. Additionally, a catchy title can persuade potential viewers to click on a link and discover your channel.

Share

It's not enough to simply create videos and then hope that people will find them. You have to put in some elbow grease. That means sharing and promoting the YouTube channel online and in person.

Start by sharing videos with friends and family members. These individuals will be your biggest supporters and provide the moral support to keep making content. They can also offer some friendly suggestions for future videos and ways to optimize the channel.

Focus on Community

Focusing on community engagement is one of the most effective ways to grow a YouTube channel. It shows that you listen to your audience and want to appease them. Make sure that no matter how popular your channel gets, you always create videos that make your audience feel like insiders.

You can find several ways to build a tight-knit community. You can have inside jokes or create your own words. You can also highlight the things you have in common with your viewers, whether that's a love of exploring nature or playing video games.

Start Your YouTube Channel for Kids Today

Creating a YouTube channel for kids has never been easier. Thanks to software like PowerDirector, you can create branded videos that engage audiences through compelling storytelling and crisp visuals. Check out CyberLink PowerDirector and start making videos today.

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