7 Ways to Celebrate Pride Month with Your Customers
Every year in June, we celebrate queer and transgender identities and honor those who have fought for equal rights for people in the lesbian, gay, bisexual, transgender, and queer (LGBTQ+) communities. During Pride Month, many cities hold parades and events for the LGBTQ+ community and allies to join in, and many businesses raise funds for LGBTQ+ organizations, create special merch, and run promotions to show their support. Keep reading to find out how you can help your customers — and your business — have a Pride Month with LGBTQ+ events, products, and promos!
- Why Is Pride Month Important
- The Business Benefits of Supporting Pride
- Promeo — The Best App To Celebrate Pride Month With Your Customers
- 7 Ways To Celebrate Pride Month With Customers
- FAQs About Celebrating Pride Month
Why Is Pride Month Important
After the Stonewall riots in 1969, Pride Month has raised awareness and support for LGBTQ+ people. While it is a celebration of identity, it’s also a way to educate people about diversity, equity, and inclusion. It’s a great opportunity to learn about what it means to be part of the queer and transgender communities while remembering those who have done the work to get us to this point, starting with activists like Marsha P. Johnson and Sylvia Rivera. Pride Month highlights the efforts made by groups and individuals, as well as how far we still have to go before we achieve equality.
The Business Benefits of Supporting Pride
As a business owner, you serve a diverse audience. Even if you don’t know it, many of your customers may be part of the LGBTQ+ community. By participating in Pride Month festivities, fundraising, and education, you’re more likely to bring in customers who come back to shop with you.
Attract Potential Customers
When LGBTQ+ people see a brand that genuinely supports them, they’re more likely to check it out and buy from it. Supporting Pride shows them that you stand for equality and inclusivity, which is important to queer and transgender people, especially when not all businesses support their identities. By supporting Pride, you show them that your business is a safe and accepting place for them.
Build Customer Engagement and Loyalty
Supporting Pride builds trust with your audience, which turns them into loyal customers. They’re more likely to share your products and promotions, which builds brand awareness for your business. The more your customers see that you support them, the more they’ll want to support you, too.
Create an Inclusive Workplace
When you show support for inclusion during Pride Month and beyond, LGBTQ+ people see your business as a safe place to work. When you hire new employees, they’re more likely to apply and want to partner with you on projects. As a result, you create a more inclusive business that can meet the needs of its customers.
Promeo — The Best App To Celebrate Pride Month With Your Customers
Available on: iOS and Android
Promeo is an all-in-one graphic design app for iOS and Android that can help you promote your business’s Pride Months offers. Create engaging ads and other marketing materials using its templates that you can generate from text or images. The app also makes sharing to social media easy, so you can get eyes on your brand right away.
Generate Pride-themed product photos with Promeo’s AI tools, including the AI Product Background feature. This tool lets you seamlessly change the background in your product photos using preset backgrounds or backgrounds generated from prompts you put in. Promeo is the easiest way for small businesses to get professional-looking product photos and promote their Pride Month offers.
Learn More about Promeo’s Templates:
- Promeo: The Best Ad Maker with AI-Generated Templates
- How To Create Facebook Ads With the Best Template App
7 Ways To Celebrate Pride Month With Customers
Pride Month, celebrated every June, is a time to honor the LGBTQ+ community, recognize their struggles, and celebrate their achievements. For businesses, it’s an opportunity to show support, engage with customers, and foster an inclusive environment. You can explore seven effective ways to celebrate Pride Month with your customers, enhancing your brand’s inclusivity and commitment to diversity.
- Raise Funds for LGBTQ+ Nonprofits
- Make a Pride Month Special Offer
- Give Your Online Presence a New Look
- Post About Pride Month on Social Media
- Launch Pride-Themed Merch
- Revamp Your Product Packaging
- Host a Pride Month Event in Store
1. Raise Funds for LGBTQ+ Nonprofits
Fundraising for LGBTQ+ nonprofits, like The Trevor Project and the Human Rights Campaign, shows that you put your money where your mouth is. Donating to a nonprofit helps LGBTQ+ people on a broader level and shows that your business gives back to the community beyond your promotions. You might also consider looking for local LGBTQ+ community projects that need funds and donating to them, so it makes a difference within your area.
2. Make a Pride Month Special Offer
A Pride Month special offer can look like a discount, promo, Pride collection, or other limited-time deals. You might even consider donating a portion of funds from these purchases to a nonprofit that supports the LGBTQ+ community. With Promeo, you can create product promotion ads and posts using templates that you can post to show your brand is supporting Pride this year.
3. Give Your Online Presence a New Look
Adding a Pride design to your website or social media, like a profile pic, cover image, or banner, says you’re proud to support the LGBTQ+ community. Plus, it makes your offers easy to find. With Promeo, you can add Pride-themed stickers or create your own design assets with the AI Sticker and Text to Image features by putting in Pride-specific prompts.
4. Post About Pride Month on Social Media
Social media is one of the easiest and most visible ways to educate your business’s followers about Pride Month and LGBTQ+ equality. You can put together book recommendations on LGBTQ+ history, share quotes by famous LGBTQ+ figures, and share resources for people who may want to know more about different identities. With Promeo’s graphic design tools and resize features, you can fit your posts to any platform for a clear and engaging look.
5. Launch Pride-Themed Merch
Adding Pride merch to your product lineup draws people who may often struggle to find products that represent their identities. You can make hoodies, t-shirts, tote bags, jewelry, or pins that connect with your audience and encourage them to tell their friends about your brand. Promeo’s editing tools can also help you edit your merch product photos with the object remover and AI Enhance. These tools declutter your images and bring out the details your customers want to see.
6. Revamp Your Product Packaging
Using Pride-themed product packaging means that, even if someone doesn’t order from your Pride line, they see that you support LGBTQ+ people. It’s a subtle way to show you care while still sending a visible message to queer and transgender customers. Promeo’s AI Product Background feature helps you create backgrounds that match the Pride theme, and you can create custom patterns that speak to your audience.
7. Host a Pride Month Event in Store
Hosting a Pride event brings the LGBTQ+ community together in person. Not all areas have big events and parades, and some people can’t go to these celebrations. Even hosting a small gathering in your store can help queer and transgender people meet each other and find friends and connections. You can use Promeo to promote your event with Pride-themed posters and invitation templates that show everyone they’re welcome in your space.
FAQs About Celebrating Pride Month
Small businesses can participate in Pride Month both online and in person! Here are a few ways to make the month special for your business and your customers:
- Raise Funds for LGBTQ+ Nonprofits
- Make a Pride Month Special Offer
- Give Your Online Presence a New Look
- Post About Pride Month on Social Media
- Launch Pride-Themed Merch
- Revamp Your Product Packaging
- Host a Pride Month Event in Store
No matter which of these options you add to your business’s Pride Month lineup, Promeo can help you get eyes on your offers and events. Use Promeo templates and AI tools to create the best ads, posts, and promo materials for free!
In the United States, Pride Month happens every year in June. However, some countries celebrate Pride in different months, so it’s worth looking into if you’re outside the US.
Show your Pride by adding a new PFP, cover image, or banner to your social media. With Promeo, you can add custom stickers with the AI Sticker feature or create a whole new profile pic with the Text to Image tool. Just put in your prompt, and Promeo will create a Pride-themed social media image for you!
Even if you’re not a business, you can celebrate Pride Month by showing up for people in your life who are part of the LGBTQ+ community. If you can, make a donation to an LGBTQ+ nonprofit, share resources to educate your followers on social media, and advocate for the queer and transgender people around you. Pride Month may highlight LGBTQ+ experiences, but the best way to support the community is to show support year-round in everyday ways.
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