Best Video Editing Software for Creators 
- Intuitive user interface with advance editing features
- 100's of stunning effects, titles and transitions
- Edit and upload to any platform or device
You shot a true beauty of a video, the edit is as tight as can be and the transitions are right on point. You’re thinking ‘job done’ – let’s export this bad boy and get it out there – right?
Not so fast my friend.
Have you color graded? Not just that, have you color corrected?
To some editors, this is downright the last thing they care about (the editor writing this surely doesn’t have a deep, unrequited love for color correcting or grading, I can assure you of that). Others live for it and there are even folks out there who specialize solely in color grading. Gluttons for punishment I’d say!
Fact is though, whether you love it or hate it, color grading is something that must be done. It’s an essential part of the post-production process.
Fortunately, it’s easier than ever these days with something called LUTs, we’ll get to that in a second though, first let’s get the basics out of the way.
First, you need to know there is a difference between color grading and color correction. You can look at correction as step 1 and grading as step 2. It’s imperative that you color correct before you grade.
Video color correction is all about getting the colors essentially to neutral and natural, i.e., what they would look like to the human eye. This also includes correcting for things like exposure and white balance. You essentially want your cut to look “even”.
Color grading is where the magic happens so to speak. Grading is where you bring in the style and it’s a much more creative process overall. You’re playing with and changing the tone and feel of the footage with grading. Adding emotion, ambiance, and atmosphere depending on what your video demands.
Color correction and grading are what make your video or film have a cohesive look. Your story and the edit itself may have continuity but if your shot-reverse has one person looking warm and the other looking cold (unless this is some stylistic choice… not recommended) it’s going to totally throw your audience off. If two people are supposed to be in the same room talking to each other but they’re individual shots have inconsistent color, you’re going to ruin the effect of your reverse-shots.
Correcting and grading the footage is what you need to make things feel seamless and give them style.
In a nutshell, LUTs make your color grading an absolute breeze, particularly if you’re shooting in LOG. No longer do you have to tirelessly shift each color in the frame, laboriously move the exposure on each individual video clip, and ploddingly get things balanced. Shot by shot by shot.
Moreover, LUTs give you a great starting point from which to create your very own looks.
The simplest definition and best way to wrap your head around what a LUT is are to think of it as a color preset for your footage. You click on a particular LUT you’ve purchased or gotten for free (we’ll tell you where shortly) and that preset is applied to your footage.
There’s such a vast array out there to choose from, with a little research you can find just about any look. Including cinematic LUTs that allow you to mimic the style of your favorite films.
The House on Pine Street got a beautifully intense treatment from GradeKC.
The cinematographer Lawrence Sher does a phenomenal job explaining the use of color in film with plenty of examples mixed in. Really a great deep dive into the importance and impact of color in storytelling and how to use them both for shooting and color grading.
Color grading video has never been easier than with LUTs. They make it less about the annoyances of the process and more about unleashing your creativity with just a click. Easy peasy lemon squeezy is an understatement.
And the great thing is, you don’t need to go on some wild goose chase to find LUTs, they’re readily available and sometimes even free!
There are plenty of options out there for editing software these days but let’s focus on one that’s easily accessible (keeping with our theme!) and loaded with features right out of the box.
The perfect option for Windows-based editors who want high-end post-production capabilities but without the backbreaking costs.
PowerDirector 365 comes with quite literally everything you would need from an NLE. We’re talking professional-grade creative effects, built-in and customizable motion graphics, title packages, and, of course, loaded with LUTs. It bears repeating, you get new LUTs every month when using 365.
All with an intuitive, easy to grasp interface and workflow and without the steep learning curve that other programs “offer”.
A powerful color grading tool that integrates seamlessly into your PowerDirector workflow? Yes, please. ColorDirector allows you to transform your footage into visually stunning professional-level work.
Cinema quality color and style. Precision color grading with professional results.
Add clarity to your video with de-haze and noise reduction tools. Color matching makes things even easier by allowing you to replicate the color style of any reference video. Oh, and if you’re playing with 360-degree footage, rest assured ColorDirector can handle it.
Going beyond color correction and grading, ColorDirector comes with some truly stunning effects. Transform your videos with color, style, and lighting effects. Add and animate lens flares and light rays. Don’t have a green screen to shoot with, no problem. The new Green/Blue Screen Maker lets you simply mask and track your footage to add a green or blue screen to any footage.
If there’s one takeaway from this, and we’ve mentioned it throughout, it’s that high-end color grading is both easy and easily within reach today. The answer to the vexing questions of how to color grade video and how to achieve professional-grade visuals has been resoundingly answered with an acronym: LUTs. They’re the secret sauce.
If you're an aspiring editor looking to create cool videos, head on over to our complete guide on video editing effects. We've also got other great articles in our blog that'll introduce you to all the tools you need to enhance your portfolio.