Top 7 Use Cases for Facial Recognition in 2024
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Top 7 Use Cases for Facial Recognition in 2024


Consumers worldwide are now regularly interacting with facial recognition technology simply by unlocking their phones. However, there are many other uses of facial recognition, several of which are already widely adopted. This article provides CyberLink’s insights about facial recognition use cases and trends, based on our unique perspective as the developer of the top-tier AI facial recognition engine, FaceMe®.

A Quick Look at Facial Recognition Technology

Our 2024 ultimate guide to facial recognition provides a complete and comprehensive overview of facial recognition technology and how it works. To recap, facial recognition is a biometric technology that identifies facial vectors and features and matches them with a pre-enrolled individual. This technology is best used across an edge computing infrastructure. Facial recognition has been around for several years and is now experiencing large-scale implementation.

Facial recognition technologies, such as CyberLink’s FaceMe®, offer various capabilities to add value and are currently being adopted across many industry verticals.

Key Functionalities of Facial Recognition:

  1. Identity Verification:
    Identify individuals and apply specified rules based on the category they fall into, for example, VIP, registered visitor, blocklisted, employee, or student. Use the information to enhance and automate processes such as (1) access control, (2) security protection, (3) customer or visitor greetings, and (4) time and attendance.
  2. eKYC and Spoofing Prevention:
    Validate a person’s identity using a live photo or video capture with a scanned (and verified) ID. This is called eKYC (electronic Know Your Customer) and is widely used in banking, financial services and insurance (BFSI) or similar cases.
  3. Authorization:
    Identify whether an individual is in a pre-authorized database. For example, to (1) withdraw cash from an ATM, (2) access a medical cabinet containing secured drugs, or (3) unlock expensive machinery requiring well-trained operators.
  4. Customer Segmentation and Analytics:
    For smart advertising, analyze the characteristics of a person standing in front of a digital sign, such as gender, age, and emotion.
  5. Health and Safety Measures:
    Confirm that a person is properly wearing appropriate personal protective gear for the environment they are accessing.

Top Verticals to Deploy Facial Recognition

When looking at vertical markets, 10 industries stand out as being ripe for integrating facial recognition and, in many cases, are already embracing it:

  1. Manufacturing and warehousing
  2. Banking, Financial Services and Insurance (BFSI)
  3. Smart offices
  4. Smart homes and residential complexes
  5. Retail
  6. Public transportation and airports
  7. Healthcare facilities
  8. Schools and universities
  9. Hospitality
  10. Restaurants and bars

We‘ll now explore specific use cases for facial recognition technology in these industries and highlight implementation considerations. We will also touch on innovative solutions that have impacted growth in key global economic sectors.

Top Use Cases of Facial Recognition in 2024

AI facial recognition technology is used for several reasons: to help secure and monitor environments, improve user experience, or even for pandemic control. Below are the top use cases of facial recognition.

  1. Access Control
  2. Security and Surveillance
  3. Health and Safety
  4. Time and Attendance
  5. eKYC and Fintech
  6. Smart Retail and Personalized Customer Experiences
  7. Law Enforcement

1. Facial Recognition for Access Control

Access control is the selective restriction of access to specific places or resources. To demonstrate how facial recognition can enhance access control, let’s consider the following examples:

• Access control systems for commercial and residential facilities

Facial recognition is widely used in commercial and residential facilities to grant access to authorized employees, family members, or pre-registered guests – or restrict access to unauthorized persons. Examples include:

• Access control systems for airports

Customs and immigration screening is one of the least enjoyable experiences of any traveler, and passenger boarding is one of the many bottlenecks of air travel. In recent years, airport self-service kiosks and access control turnstiles have deployed facial recognition to the benefit of travelers in the following processes:

• Access control systems for restricted resources and equipment

From research facilities, hospitals, factories, and warehouses, to agriculture and mining, there is a plethora of specialized equipment and machinery requiring strict access, operational control, tracking, and reporting. Thanks to facial recognition technology, access to restricted resources and equipment can remain secure. Below are some examples:

2. Facial Recognition for Security and Surveillance

FaceMe®: CyberLink’s Complete Facial Recognition Solution

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