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25 Best Social Media Templates in 2022

Last Updated on Sep. 2, 2022 – by David Morgan
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25 Best Social Media Templates in 2022

According to recent studies, there are 3.5 billion social media users worldwide. That's a lot of people readily available through social networks! Social media is inevitable if you're looking for a way to reach these people and grow your business. 

There is no denying that social media is tricky to get your head around. Constant creativity to create new and inviting posts can take its toll on your time and motivation. For this reason, keeping up with your profile's continuity is challenging. This is where social media templates can come to save the day. 

This article is all about social media templates. From what they are to how to implement them into your marketing strategy to seeing the continued growth of your social media posts on your profile, all while saving you time and creative energy.


What is a Social Media Template?

Social media templates are pre-made visuals or video files that may be modified in programs like Adobe Creative Cloud software or PowerDirector before being used to produce material such as Instagram story templates or Instagram reels. These can be used in your social media marketing strategy to grow your following and produce advertisements that get noticed.

Why Use a Social Media Template?

Social media marketing is essential for any business in the 21st century. It allows you to reach a broad audience with minimal effort. You can connect with potential and current customers, promoting your brand to drive sales.

However, social media posts and general content creation can be time-consuming and challenging to keep up with. There is a lot of pressure to constantly create new and engaging content. This can be tough to sustain, especially if you don't have a big team or budget.

This is where social media templates come in handy. They give you a starting point for your posts, so you don't have to start from scratch every time. Instead, just edit the template to fit your needs and keep on brand. 

Templates can also help you stay consistent with your posting. This is important for building a following and maintaining engagement. Consistency is vital when it comes to social media marketing, so using templates can be a huge help.

Last but not least, social media templates will save you money. If you're on a tight budget or have a small team, you might not always have the resources to create new content from scratch. Templates give you a way to get and stay creative.

Types of Social Media Templates

There are tons of different social media templates out there. You can find ones for specific platforms like Instagram or Facebook, or general ones that can be used for any type of post. 

Some common types of social media templates include: 

  • Graphic templates
  • Video templates
  • Post templates
  • Storyboard templates
  • Ad templates

Graphic and video templates are the most popular as they are the most flexible with their intended use.

Best Social Media Template Designer

PowerDirector Business Logo

PowerDirector Business 365

PowerDirector Business 365 is for sure one of the best social media template providers out there. It has an extensive range of social media templates for creating any type of content you need. 

Plus, it's super easy to use. You don't need any fancy design skills or experience. And, if you want more control, there are plenty of customization options available. 

PowerDirector Business 365 has a built-in stock library with millions of royalty-free photos, videos, and music tracks. So, this is the perfect place to start if you need help finding visuals for your post or story. 

Note: The mobile version of PowerDirector Business 365 is Promeo

25 Best Social Media Templates in 2022

1. Thanks For Watching - Best for Cooking Channels

Thanks For Watching Template - Best for Cooking Channels

The video shows appreciation to the people who have been watching your content. This would best be suited to a cooking channel to show your followers that you give thanks for them consuming your content—best for Facebook and YouTube. 

2. Home Decor Sale - Best for Home Appliance Stores

Home Decor Sale Template - Best for Home Appliance Stores

This template promotes the sale of home appliances with a focus on decor. Home appliance stores can use this for an Instagram post to increase traffic to their page. Showing an elegant design, you can add a link to your website. This template showcases a cheese plant in the background and is best for Instagram posts.

3. Skincare Hacks - Best for Health & Beauty Pages

Skincare Hacks Template - Best for Health & Beauty Pages

This template is perfect for a health and beauty brand that wants to show its followers some skincare hacks. This would be great for an Instagram story because it's short, sweet, and to the point. Plus, the visuals are engaging and sized for Instagram story-style posts. 

4. Need an Escape? - Best for Travel & Vacation

Need an Escape? - Best for Travel & Vacation

This template can be used for travel brands or pages that want to post a TikTok reel to do with booking vacations. It's fun, catchy, and has a great call to action at the end. Plus, the visuals are eye-catching and sure to grab attention. 

5. Introduction - Best for Twitter Introductions

Introduction Template - Best for Twitter Introductions

Just started your new Twitter page? Looking for some groovy music to encapsulate your audience? This template is what you need! With an upbeat tempo and some fun visuals, this template is excellent to start your Twitter page with a bang to introduce yourself or even a guest you plan to have in the future.

6. Light & Flaky - Best for YouTube Ads for Bakers

Light & Flaky Template - Best for YouTube Ads for Bakers

The video is best suited to YouTube-style ads. It promotes the light and flaky qualities of the baker's products in the background and has customizable text in the forefront. Including a call to action so shoppers can shop at your online shop or find your local store. Keep your baking store on brand with this short video. 

7. Be You - Best for Urban Style Clothing Brands

Be You Template - Best for Urban Style Clothing Brands

Sized to Facebook, Instagram stories, or TikTok reels, this video portrays a deep message and some stylish clothes. This would work well for an urban-style clothing brand that wants to show its followers that it's ok to be yourself. 

8. Happy Fathers Day - Best for Fathers Day Instagram Posts

Happy Fathers Day Template - Best for Fathers Day Instagram Posts

This template is for a Father's Day post on Instagram. Every fathers day, people want to post to say thanks to their fathers, and this post can be used for just that. It could be used for a store that wants to promote fathers day items they have for sale or by an individual looking to grow their followers while also passing on a heartwarming message.

9. Playlists - Best to Promote a Playlist

Playlists Template - Best to Promote a Playlist

This could be used on Facebook or Instagram stories as an interactive advert for people to follow a playlist on YouTube, Spotify, or iTunes. It has spacey visuals and links directly to whichever site you want to promote. This would be good for a record company wanting to increase plays on a new album that's just been released or to promote an artist that's about to release some work.

10. Gift Card - Best for A Competition or Promotion You're Running

Gift Card Template - Best for A Competition or Promotion You're Running

Use this clip on social media to promote a competition or promotion you're running. It's simple and has an engaging, customizable visual. This would be great for a store that wants to increase traffic by giving away a gift card. You could use this on Facebook, Instagram, or even Twitter.

11. My Favorite Lunch Choice - Best for Promoting a New Recipe

My Favorite Lunch Choice Template - Best for Promoting a New Recipe

This template is best used to promote a new recipe and can be done on any social media platform. Add visuals of your recipe so people will want to try the dish for themselves. This would be great for a food blogger or even a restaurant that wants to increase traffic to its page.

12. Taste the Pizza - Best for An Italian Restaurant

Taste the Pizza Template - Best for An Italian Restaurant

This is an Italian restaurant's dream video to promote their pizza. It's simple, mouth-watering, and makes you want pizza. Plus, it's easily shareable on any social media platform. Connect it with a link to your page or an offer for maximum effect. 

13. Mount Sugar - Best for Mountaineering & Outdoor Pages

Mount Sugar Template - Best for Mountaineering & Outdoor Pages

Do you have a mountaineering blog or store? If so, this is the one for you. It's perfect to promote your latest gear on social media or even to show off some of the stunning views. This would be great for an outdoor company that wants to sell a product or just increase exposure to its target audience.

14. Become a Travel Blogger - Best for Aspiring Travel Bloggers

Become a Travel Blogger Template - Best for Aspiring Travel Bloggers

This template is perfect to show off your skills as a travel blogger and promote your online course. This would be great for someone who wants to promote a new course they have made to showcase how to become a travel blogger or anything else travel-related. 

15. Live Streams - Best for Sports Channels

Live Streams Template - Best for Sports Channels

Do you have a sports channel? This is the template for you. It's perfect to promote your latest live stream on social media, or even to show off some of the best videos. This would be great for any sports company to promote their page to grow followers.

16. Jewelry - Best for Jewelry Store

Jewelry Template - Best for Jewelry Store

With the ability to add your branding and link to your jewelry store, this template would be the best fit for jewelry stores both online and on the high street. It has a call to action, starting with a problem and why your customers need a style update. 

17. Talent Show - Best for Live Show Promotions

Talent Show Template - Best for Live Show Promotions

Are you having a live show and need to promote it? If music is your thing, and you need tickets to sell then this template will work wonders. This would work great for a talent show or small music festival. 

18. Black Friday - Best for Black Friday Posts

Black Friday Template - Best for Black Friday Posts

Black Friday is coming up and you need to make some noise about the deals you have on offer. This template is awesome for that. This one would work great for a store that wants to increase traffic and sales during the Black Friday period.

19. Lemon Juice - Best for Drink Offers 

Lemon Juice Template - Best for Drink Offers

If you've got a yummy drink offer at your restaurant or simply want to highlight a cool cocktail recipe you've made, then this template is the one. This would be great for a bar or restaurant that has something different to offer and entice customers in with an opulent drink choice.

20. Live Stream - Best for Live Streamers & Gamers

Best for Live Stream Template - Best for Live Streamers & Gamers

Do you live stream or have a video games channel? This template is perfect to promote your content and help you grow your following. It's easy to customize with your photos and videos and can be used to link to Twitch, YouTube, and Facebook streams. This would be great for a gamer or someone who wants to show off their gaming skills.

21. Let's Surf - Best for 10 Top Spots

Let's Surf Template - Best for 10 Top Spots

Whether you want to promote the 10 top surf spots or the top 10 travel destinations, this can be used to link to both and any other similar 'best of' style blog posts. Ideal to use as a content post for travel bloggers, travel sites, or top 10 articles.

22. Best Steak in Town - Best for Steak & Grill Restaurants

Best Steak in Town Template - Best for Steak & Grill Restaurants

Succulent meats and juicy grilled steaks are a dream for lots of restaurant goers. This template is the one for you if you want to show off your best steak dishes on social media. This would be great for a steak restaurant to showcase an offer or put out a call to action.

23. 30 Minute Workout - Best for Fitness Pages & Personal Trainers

30 Minute Workout Template - Best for Fitness Pages & Personal Trainers

This template is to show off a quick workout that can be done in 30 minutes or less. It's customizable though so maybe you want to change the text up a bit. This would be great for a fitness page or personal trainer who wants to boost engagement through an Instagram post.

24. Chocolicious - Best for Chocolateries

Chocolicious Template - Best for Chocolateries

This tempting template is for all you sweet tooths out there. If you want to show off your chocolaty creations or have a sale then this post is perfect. It's got a range of clips that can be swapped out and edited to suit your needs, as well as being able to add text and branding.

25. Automotive Video - Best for Mechanics & Automotive Stores

Automotive Video Template - Best for Mechanics & Automotive Stores

Characterized by a slick car wheel, this video is perfect for anyone in the automotive industry. Whether you want to show off a new car model or talk about your services, this template can be used for a range of purposes.

How to Customize a Social Media Template

To customize a social media template on our top-rated template designer, PowerDirector Business 365, you can follow the following steps:

Note: The mobile version of PowerDirector Business 365 is Promeo

  1. Download and open PowerDirector 365 Business.
  2. Select Photo-Based or Video-Based Templates and choose a template from the drop-down list on the left. 
  3. PowerDirector Business - Ad Designer Gallery
  4. Once a template is selected, it will open up the template editor.
  5. Change your base video or image with Replace Background Media. You can select Continue From Last Clip to extend your scene with the initial image or video from the previous scene.
  6. PowerDirector Business - Ad Designer Replace Background
  7. You can trim your video using the Trim tool.
  8. PowerDirector Business - Trim Template
  9. Click Add Scene to add Beginning, Middle or Ending scenes.
  10. PowerDirector - Add Scene Icon PowerDirector - Ad Designer Add Scene interface
  11. Click the Video Overlay tool to add a graphic to your scene. You can select the PIP (Picture in Picture) Object that you like from the drop-down menu.
  12. When you select the PIP Object you want to overlay in your scene, you have additional editing tools you can utilize. For example, you can adjust the Opacity to change the transparency of your PIP.
  13. PowerDirector - Add Video Overlay icon PowerDirector - Ad Designer Add Video Overlay
  14. Select Animation, and you can choose to add an animation to your PIP.
  15. Go through the other various tools at the bottom of the Ad Designer to perfect your post template. You can Replace Background Image, Trim, Add Text, Add Scene, Add Image, Add Video Overlay, Add/Replace Music, and Change Color Scheme.
  16. PowerDirector - Ad Designer Tools
  17. When you are happy with all the elements of your Facebook post, select Save Template, Share, Add to Timeline or Produce to complete the editing process.

Download the Best Social Media Template Designer for Free

Social media content is a constant battle between creativity and effort. It's troublesome keeping the consistency up, especially if you're trying to grow a following or brand. That's why downloading PowerDirector Business 365 is the best way to move forward. 

PowerDirector Business 365 has the top social media template editor on the market. The software also has a great variety of features and is constantly updated with new ones. The interface is easy to use, and you can export your videos in any format and size for any social media platform you need.

Why not give it a try? You can download it for free right now. You've got nothing to lose and so much to gain. 

Note: The mobile version of PowerDirector Business 365 is Promeo

Social Media Template FAQ

1. How Do I Create a Custom Social Media Template?

Simply download PowerDirector Business 365 and navigate to the template library. From there, you can browse through the different social media templates and select the one you want to use. Once you've found the perfect template, simply click on it and start customizing with the huge variety of features available.

2. How Do I Find a Template for Social Media?

All you need to do is download and open PowerDirector Business 365. Browse through the social media template section. You can filter by the type of social media template you're looking for or simply scroll through them all until you find the perfect one.

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